The GI Tag trail: Odisha’s untapped treasures

Prameyanews English

Published By : Tuhina Sahoo | July 9, 2025 2:30 PM

The cultural heritage of Odisha is engraved not only in its historic temples and vibrant festivals, but on the unique products: the intricate stone carvings of Konark, the fine Tarakasi silverware of Cuttack, and many more, which today possess a coveted Geographical Indication(GI) tag

The cultural heritage of Odisha is engraved not only in its historic temples and vibrant festivals, but on the unique products: the intricate stone carvings of Konark, the fine Tarakasi silverware of Cuttack, and many more, which today possess a coveted Geographical Indication(GI) tag. But with each such success story of something as memorable as the Odisha Rasagola or the exquisite Pattachitra paintings of Raghurajpur; still remain thousands of other treasures about which no one ever knows, the remarkable craftsmanship and delicious food of many regions of Odisha. 

 

With the threat of imitation and commercialization facing these indigenous crafts and foods, getting the GI tags is not only about protecting rights in court; it is a race to save the identity of Odisha and empower artisans of the state before such traditions suffer into the pages of history.

 

The sweet wait: Chhenapoda’s hunt for a GI tag 

Chhenapoda is an iconic dessert that originated in Odisha and is more than just a simple sweet dish; it’s a piece of the state’s soul. This sweet delight consists of caramelized cheese with a smoky flavor and a melt-in-the-mouth texture. The positive part is that the application of the Geographical Indication (GI) tag has been submitted. Such a tag would protect the authenticity of Chhenapoda as well as push it to the forefront so that this local treasure gets the attention it so richly deserves. 

 

Bhubaneswar’s Korakhai Bliss:

Bhubaneswar Korakhai is not only a sweet, but it is something that reminds one of home, something that is a testimony of devotion. Lord Lingaraj is offered this crispy confection, and this is a mainstay of the local festivals and celebrations. It is made up of Khai (a kind of puffed rice), caramelized sugar or jaggery, coconut, black pepper and cardamom. When shaped into balls it is termed as Muan; when cut into pieces it is called Khai. Korakhai is a common bhoga that is available in temples across Odisha though Bhubaneswar Korakhai has a special place. Bhubaneswar aka Ekamrakshetra’s iconicKorakhai needs an adjacent GI tag to uphold its naturalness and increase its cultural essence. 

 

Koraput’s Aromatic Brew: 

Grown in the lush hills of Koraput by tribal farmers, this homegrown brew is making waves across India and beyond. Being brewed from high-quality Arabica beans, this strong aromatic coffee is perfect fit for a sophisticated palate. Currently it falls under ArakuValley coffee category but anindividual GI tag application needs to be filed for Koraput coffee. Koraput Coffee should also consider retail expansions, guided coffee tours in the region, tie-ups with airlines/railway and opening kiosks and outlets in malls. 

 

Belagunta’s beautiful brass fish:

One of the most wonderful artistic aspects of Odisha history is the beautiful flexible brass fish of Belagunta, Ganjam district. Based on the imagery of the Matsya Avatar of Lord Vishnu, the origin of this art dates back to the 9th century, and its peak occurred in the 17th century. The fine craftsmanship is displayed in the making of these supple fish with brass sheets and wire. The still underway initiative on getting GI tag to the Belagunta brass fish is crucial to protect this heritage item, to help it get known and preserved in the future.

 

Sweet Symphony: A Culinary Heritage of Puri

Puri, the sacred abode of Lord Jagannath, is a city with it’s unique culture. In addition to the many festivals and rituals of Lord Jagannath, the rich and vibrant street storytelling events such as Sahi Jata, Puri has become a special destination for many people. The city has an impressive food heritage too, having a range of dairy-based sweets which are only to be found in Puri. These are Sara Papudi, Gurunda, Papudi Khaja, Chhena Khai, Tadiapatta, Khua Manda, Kasa Khua, Chhena Kata, Parijata, etc., which are a distinctive taste of the region. They earn a Geographical Indication (GI) tag for the recognition of their uniqueness and preserving the legacy.

 

Kesana Stone Carvings: Heritage on rock

The Kesana stone carvings of Mayurbhanj district are the evidence of the lasting artistic dexterity of Odisha. It is the craftsmanship of these talented craftsmen concentrated on the creation of idols and sculptures of black stone with fascinating designs and showcasing the rich cultural history. This art has its roots in the 13th century. Kesana stone carvings are a rich artwork of Odisha and are worthy of special recognition through GI tag. 

 

Khairi Honey: Golden nectar of Similipal

Khairi honey is foraged by the local tribes from Similipal forest sanctuary and is currently marketed by OFDC. This honey is collected from the wild bees and believed to have superior quality due to the habitat and long sunny summers in the sanctuary. It is named after the domesticated tigress Khairi, who lived in Similipal. A GI tag to Khairi Honey would contribute to preserving it’s authenticity, boosting livelihood of the local tribes and sustainable practices.

 

Gingers, with love from Koraput:

Koraput gingers are of premium quality organic gingers which have a distinct taste. Being grown through sustainable methods in the red soil of Koraput, these have a strong, pungent and aromatic flavour. These gingers are a testament to the region’s agricultural heritage. Having it assigned a Geographical Indication (GI) tag would not only safeguard its authenticity but also embrace sustainable agricultural methods, and boost the local economy. 

 

Other sweet delights of Odisha:

Although Odisha sweets have plenty to offer, it is easy to be tempted by popular Rasagola and Chhenapoda. Various regions have their distinctive sweetmeats, which take into account the characteristics of that particular area.

Two examples of it are the Chhena Gaja of Baleswar and the ChhenaJhili of Nimapada. They are both dairy-based, but the preparation method and touch of regional variations create different flavours and textures. Such incredible sweets should be credited. The GI will ensure their authenticity and uniqueness are safeguarded.

 

Baripada Mudhi: A bite of Mayurbhanj

Baripada in Odisha’s Mayurbhanj district is renowned forit’s special mudhi (puffed rice). This crunchy Mudhistands out among other Mudhis due to its light, crisp texture and uses high-quality rice. It is often enjoyed with Mutton curry. A typical breakfast in Baripada is Mudhi-Mangsa. 

Baripadamudhi is a cultural icon, a whiff of the fine cuisine of Mayurbhanj, and quite deserving of a GI certification. 

 

The race to tag Odishan treasures under GIs is not exhausted yet. Although popular hits as Chhenapoda would lead us down the right path, the state has a lot more to offer. From pristine Gotipua dance to valorous Ranapa, and from the wide range of Pithas adorning the festive tables to simple Pakhala Kansa, Odisha is a region of bountiful culture. The road towards preserving and showcasing these treasures is not going to finish soon, but it leads us to a future wherethe world is filled with appreciation of the remarkable treasures of Odisha. 

 

 

 

 

 

 

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The cultural heritage of Odisha is engraved not only in its historic temples and vibrant festivals, but on the unique products: the intricate stone carvings of Konark, the fine Tarakasi silverware of Cuttack, and many more, which today possess a coveted Geographical Indication(GI) tag
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