Bhubaneswar, March 7: On the eve of International Women’s Day 2024, Bhubaneswar Chapter of Public Relations Society of India (PRSI) organised a Roundtable discussion on the theme ‘Celebrating Women in Communication’, aligned with this year’s International Women’s Day theme ‘Invest in Women: Accelerate Progress’.
Speaking on the occasion Rupali Kar, AGM, PR, Media and Corporate Communication, JSW said “as a woman we have to inculcate the fighting spirit at a very early stage so that assert others go along and be bold to ask questions.”
Giving examples of successful women in leading corporates and PSUs, Kar asserted that today’s women in communication need to adapt to fast moving technological advancements.
Sharing her experience as a HR leader Lagna Pany, CHRO, CSM Technologies said the common notion in corporate houses is that they are very good at HR and marketing. Women are very good in HR because they can connect with people in better ways.
The women are doing exceptionally well in the fields of public relations, media and strategic communication, she added.
As guest speaker Nilanjana Mukherjee, Managing Director, Kalinga Hospital asserted that communication is something which the healthcare industry is still lacking to some extent. Citing that women are in majority in healthcare sector, she advocated on the need for better communication skills among healthcare workers and doctors, who often deal with emotional responses of patients and family members.
PRSI Bhubaneswar Chapter Chairman Shashank Pattnaik in his key note address elaborated on inspiring women communication leaders and stressed on the importance of equality and gender sensitivity at workplaces.
Speaking at the roundtable discussion, former Chairman of PRSI Bhubaneswar Chapter described how the public communication started with smoke signals and cited the example of Rosa Parks as the spark for civil disobedience movement in US with her communication strategy of Being Quiet, which is beautifully portrayed later in a book titled ‘QUIET’.
The programme was coordinated by Amtrita Kundu, member of PRSI Bhubaneswar Chapter and PRSI Bhubaneswar Chapter Secretary Krushna Chandra Mahapatra presented the vote of thanks.
Among others, members of PRSI Bhubaneswar and healthcare professionals attended the roundtable discussion.
