Bhubaneswar, July 4: Axis Mutual Fund, one of the fastest growing fund houses in India, analysed data from over 1 crore existing Axis MF customersand conducted a nationwide survey, to unveil an interesting study titled “Women Investment Behaviour Report 2024”.
In the last five years (31st Mar 2019 to 31st Dec 2023), women investors have grown 2.8x in Bhubaneshwar. In the same time period, the AUM of women investors has grown 2.5x in Bhubaneshwar. The state of Orissa has witnessed a 2.2x growth in AUM of women investors in the same time frame.
The findings of the studyindicate that nearly 72% of women investors now make independent investment decisions. The report further highlights the proactive approach undertaken by women investors to achieve financial autonomy and growth, underscoring their commitment to long-term investing.
Addressing the significance of the study, B Gopkumar, MD&CEO, Axis AMC asserted, “The mutual fund industry is undergoing a dynamic shift as more people, particularly women, embrace investing in mutual fundsas part of their financial strategy. Our research into the investment patterns of Axis MF investors reveal that women constitute 30% of Axis Mutual Fund customer base and hold ~35% of the total AUM. Understanding the evolving investor landscape, especially regarding women's preferences, is crucial for continued growth and our report aims to shed light on this aspect. By analysing their distinct needs and investment behaviours, Axis AMC aims to refine our offerings to empower their financial journeys. This is fuelled by innovative digital tools and comprehensive education programs.”
