Bengaluru, Aug 11: Reliance Consumer Products (RCPL), in collaboration with Ceylon Cold Stores (manufacturer and distributor of the Elephant House brand), introduced Campa Beverages brand in Sri Lanka. The partnership marks a new phase in the relationship between the two organizations and builds on their previous collaboration, which successfully launched Elephant House Beverages into the Indian market in February last year.
With the introduction of Campa in Sri Lanka, the partnership aims to offer greater choice and innovation to Sri Lankan consumers with high-quality, affordable beverages that cater to evolving tastes and expectations.
Campa’s entry into Sri Lanka reinforces RCPL’s commitment to expanding its consumer brands across key overseas markets. Since acquiring Campa Cola in 2022 and reintroducing it to Indian consumers in 2023, RCPL has revitalized a legacy brand that captured the imagination of generations in the 1970s and 1980s. The brand’s entry into Sri Lanka is supported by the strong market presence of Ceylon Cold Stores, a subsidiary of the John Keells Group, with its established distribution reach and operational scale.
The partnership aims to deliver products that bring together nostalgia and relevance, tapping into a wide base of consumers looking for refreshing options. With this latest addition to the local beverage landscape, both companies reaffirm their intent to grow the segment with honest pricing, quality, and reach, backed by proven capabilities in brand-building and execution.
Ketan Mody, Executive Director at Reliance Consumer Products Limited, said: “We are excited to enter the Sri Lankan market with our valued partner Elephant house Beverages. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at honest and affordable price points to customers. We are delighted to come together with our partner today to transform the beverage experience for consumers across Sri Lanka.”
“Campa Cola has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth. We’re confident it will introduce a new wave of fans to its refreshing taste across all consumers in Sri Lanka,” added Mody.
Commenting on Campa’s arrival, Daminda Gamlath, President, John Keells Consumer Foods Sector, stated, “We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Beverages to Sri Lanka. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage. This strategic alliance not only expands our beverage portfolio but also reinforces our position as Dominant local player in the country’s competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa brand in Sri Lanka, just as it has been in India for generations.”
