Planning a major purchase this festive season? From smartphones and electronics to fashion and wedding shopping, choosing the right sale period could help shoppers get better deals.

With Diwali falling on November 8, 2026, major e-commerce platforms are expected to roll out their biggest promotional events around the festive season.

Flipkart has officially confirmed that Big Billion Days 2026 will begin on October 9, with early access for Plus and Black members starting October 8. Amazon has not yet announced the dates for its Great Indian Festival, although the sale is expected in early October. Myntra's Big Fashion Festival is also expected to arrive earlier, likely around late September or early October.

Here is a look at the major online sales expected in India through the end of 2026, along with their current status:

Flipkart’s Big Billion Days sale is confirmed to begin on October 9, 2026, with early access for Plus and Black members starting October 8. Amazon’s Great Indian Festival is expected in early October, possibly between October 2 and 7. Myntra’s Big Fashion Festival is expected to take place from late September to early October.

Flipkart is also expected to hold a Diwali Sale around October 20, followed by a Black Friday Sale on November 27. Its Year-End Sale is expected from December 5 to 8, while the Christmas Sale could run from December 20 to 25. The Winter End of Season Sale is expected to begin from December 26.

When should shoppers start planning?​​​​​​​

For electronics, smartphones and large appliances, the October festive sales are likely to be the key shopping window. Fashion shoppers may want to watch Myntra's sale in late September and early October, while those looking for year-end fashion deals can also consider December sales.

However, shoppers should check the final dates, bank offers, exchange benefits and product-specific discounts before making a purchase, as sale dates and offers can change once platforms make their official announcements.