Bhubaneswar, Nov 14: With the holy month of Kartik underway, Habisha Dalma is becoming a popular choice among devotees and people observing religious fasting in Odisha. From traditional clay-pot cooking to attractive food videos on social media, the special dish is gaining attention both online and offline.

Videos showing the preparation of Habisha Dalma are going viral on social media. Neatly chopped vegetables are arranged beautifully before being added one by one to a traditional clay pot. The cooking process, presented in an engaging and entertaining style, is attracting considerable attention from food lovers.

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During Kartik, many households avoid non-vegetarian food and prepare meals without onion and garlic. Habisha Dalma holds special significance during this sacred month. Those observing Habisha and Bada Osha follow strict dietary practices and consume the traditional dish as part of their religious routine.

Many others also avoid non-vegetarian food during Kartik and prefer simple vegetarian meals, particularly on Mondays.

The growing interest in Kartik food traditions has also created business opportunities for social media food influencers. Several influencers are now preparing and selling Habisha Dalma, sharing contact numbers online and accepting orders from interested customers.

Social media influencer Leena Dash said demand for Habisha Dalma orders rises significantly on Mondays and Thursdays.

The trend is also visible at temples and restaurants across Bhubaneswar, where devotees are turning up in large numbers for traditional vegetarian meals and prasad. The rush is particularly high on Mondays, Tuesdays and Thursdays.

Many people prefer buying ready-made meals to avoid the hassle of cooking at home. As a result, parcels often sell out by around noon, while dine-in prasad arrangements continue for devotees. After 1 pm, takeaway meals are generally no longer available at some outlets.

With demand rising, customers are increasingly placing orders a day in advance to avoid disappointment. Several organisations have also started home delivery services, with some offering delivery within 30 minutes of placing an order.

The cost of a basic meal is around Rs 100 for customers who collect it themselves. Home delivery and additional food items may cost extra.

From traditional kitchens to social media platforms and food outlets, Habisha Dalma has emerged as one of the most sought-after dishes during Kartik, blending religious tradition with a growing food business trend.