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Product launch: Premium EV brand Denza makes Indian market debut showcasing high-performance Z9 GT and D9 models

BYD is launching its premium automotive division in India with two distinct electric vehicles. Buyers will gain access to a performance-focused shooting brake and a luxurious passenger-oriented MPV. Both cars will be sold through a newly established retail network.
Published By : Satya Mohapatra | November 12, 2026 3:25 PM
Product launch: Premium EV brand Denza makes Indian market debut showcasing high-performance Z9 GT and D9 models

BYD expands its Indian portfolio introducing premium Denza models

Chinese automaker BYD will introduce its high-end brand Denza to Indian buyers on November 13, 2026. Positioned strictly above the existing mainstream lineup, this distinct retail division focuses purely on performance, cabin technology, and passenger comfort.Buyers will initially have two entirely imported models to choose from, sold exclusively through a newly established network of dedicated showrooms. India's high-end electric mobility sector continues to attract global players seeking growth outside saturated domestic boundaries.

High-performance EV specifications

Serving as the flagship product, the Z9 GT shooting brake combines sedan styling with an elongated rear roofline. It measures 5,180mm in length and features a 3,125mm wheelbase. Inside the cabin, three displays dominate the dashboard, including a 17.3-inch central unit and separate 13.2-inch screens for both the driver and front passenger. Entertainment is handled by a 20-speaker Devialet system, while the front seats offer ventilation and massage capabilities.Engineers equipped the Z9 GT with a 122.5kWh battery pack and three separate electric motors. This configuration generates 1,156bhp and 1,200Nm of torque, pushing the car to 100kph in just 2.7 seconds. It provides a maximum WLTP range of 600km and supports extreme fast charging up to 1,500kW.Rear-wheel steering also grants the vehicle unique mobility tricks, including crab-walk maneuvers and tight-radius turns.

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Passenger comfort focus

Targeting buyers who prefer being driven, the D9 model is a seven-seat luxury MPV featuring a practical 2+2+3 cabin layout. Second-row passengers receive powered captain's chairs with dedicated touchscreens, massage features, and heating. Dashboard technology includes a 15.6-inch infotainment unit paired with a 14-speaker Dynaudio system and a panoramic sunroof.Power comes from a 103.36kWh battery delivering up to 520km of WLTP range. Depending on the selected variant, customers get either a 313hp front-wheel-drive setup or a 374hp all-wheel-drive configuration.

Market positioning details

Industry estimates suggest the Z9 GT model will command prices between Rs 1.25 crore and Rs 1.5 crore, directly rivaling established European luxury EVs. Meanwhile, the D9 MPV will likely be positioned around the Rs 85 lakh to Rs 1.1 crore bracket, competing with premium hybrid and electric people carriers currently dominating the luxury transport sector.