Bhubaneswar, May 15: The six-day long “Mo Odisha Story” campaign, launched by Pluc.TV in partnership with community creators across Odisha associated with Sampark, a non-governmental organisation, concluded its flagship training programme recently in Puri. Around 200 people, including 100 digital creators and 100 artisans came together to master one essential skill - how to tell their own stories, in their own voices, and on their own terms.
The training was not designed to turn artisans into influencers or creators into spokespersons. Instead, it focused on something deeper and more enduring - equipping the people closest to Odisha’s living traditions with the tools to document, narrate, and share what they already know better than anyone else.
Participants learned to create compelling content across digital platforms, developing stories rooted in culture, craft, livelihoods, and the everyday realities of a state undergoing remarkable transformation.
According to the organiser, Odisha’s Gross State Domestic Product (GSDP) has crossed Rs 9.9 lakh crore. Major investment commitments are projected to generate nearly 12.9 lakh jobs. The state’s solar capacity has exceeded 706 MW, with an ambitious target of 10 GW of renewable energy by 2030. From solar-powered irrigation systems in Kalahandi to electrified schools in Koraput, a new Odisha is being built from the ground up—and its stories deserve to be told with the same vision and ambition.
Odisha is also home to more than 65 officially recognised art forms and nearly 1.3 lakh artisans. The state has produced more National Award-winning craftspeople than any other in India. Yet for decades, these traditions have often been spoken about rather than being allowed to speak for themselves. The 200 participants who completed this training are now prepared to change that narrative, stated the organiser.
I&PR Department Deputy Director and in-charge DIPRO of Puri district, Santosh Kumar Sethi, Ministry of Youth Affairs and Sports Advisor Omm Priyadarshi, retired bureaucrat Padmanav Panda, Sampark general secretary Saumendra Das and Abhishek Raj held sessions with the participants on different aspects to improve the inherent talent of storytelling.
The campaign will continue across Instagram and YouTube under the hashtags #MoOdishaStory.
