Legacy jeweller Khimji Dayabhai marks ninety years of trust

Retail businesses drive over 10% of India’s GDP, providing jobs to millions while adapting to modern consumer expectations. Historically, Odisha’s commercial landscape relied heavily on regional family-run enterprises before transitioning into organized retail hubs. Within this fast-moving sector, trust remains an absolute necessity for jewellery buyers. Families view these purchases as cherished milestones and treasured heirlooms, investing their faith directly in the retailer.

Khimji Dayabhai Co. Group has cultivated this consumer faith since 1936. Founders Khimji Dayabhai and Chatrubhuj Dayabhai opened their first store in Baripada, building their foundation on ethical practices and honest relationships.

Evolving for Gen Z

Over ninety years, the company steadily expanded its footprint to Balasore and Bhadrak. Today, CEO Nishit Nanda guides the organization into a highly competitive era. He carefully balances historic traditions with fresh ideas to maintain brand relevance. Recognizing a clear shift in buyer habits, the group launched Youlry. This specific brand targets millennials and Gen Z shoppers who prefer lightweight, contemporary designs over heavy traditional pieces. These younger buyers now enjoy a smooth shopping experience across both digital platforms and physical stores.

Expanding Operations

Taking another bold step forward, the company recently opened Arnika in Bhubaneswar. This contemporary destination features exclusive gold and diamond collections. Arnika proves that a historic business can successfully reinvent its retail format without abandoning its core focus on craftsmanship and authenticity.

For 90 years, Khimji Dayabhai Co. Group has prioritized integrity over rapid, short-term profits. By innovating purposefully, the group inspires aspiring entrepreneurs to build lasting companies based entirely on customer trust. Their operating philosophy of continuous evolution ensures that growth strengthens community bonds rather than diluting them. True success requires adapting to the future while always keeping original promises to the consumer.

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