Delhi, December 3: Union Women and Child Development MInister Annpurna Devi will launch 100-Day Intensive Awareness Campaign for a Child Marriage Free Bharat on Thursday at Vigyan Bhawan, New Delhi, to mark one year of the Bal Vivah Mukt Bharat campaign.

The Ministry had launched the Bal Vivah Mukt Bharat campaign on November 27 last year.

The programme will feature the National Pledge to End Child Marriage, a specially produced film showcasing inspiring change stories from across the country, and testimonies from frontline champions, celebrating collective progress and strengthening momentum for the next phase of the mission. A live telecast of the event will be available on https://webcast.gov.in/mwcd.

The 100-Day Campaign (to be marked from 27 November 2025 – 8 March 2026), follows a structured, three-spell plan designed to energise communities and encourage sustained action.

The first phase (27 Nov – 31 Dec 2025), includes awareness activities in schools, colleges, and universities, including debates, essay competitions, interactive sessions, and pledge ceremonies.

The second phase (1 – 31 Jan 2026), includes engagement with faith leaders, community influencers, and marriage service providers to amplify messages on child rights, safety, and empowerment.

The third phase (1 Feb – 8 Mar 2026), includes mobilisation of Gram Panchayats and Municipal Wards to pass resolutions declaring their jurisdictions child-marriage-free.

This national drive will be implemented in close coordination with the Ministries of Health & Family Welfare, Panchayati Raj, Rural Development, and Education, ensuring seamless collaboration and extensive grassroots reach. Through this 100-day campaign, the Ministry calls upon citizens, institutions, and community leaders across the nation to join the movement and reaffirm India’s commitment to building a Child Marriage Free Bharat.