Spotlight on Oaxaca: India's First Probiotic Cheese
A new Indian brand is challenging the idea that indulgence and wellness are mutually exclusive. Curious Cheese has introduced a line of artisanal products that merges traditional cheese-making with modern nutritional science, aiming to deliver flavor without compromising on health benefits. The company, founded by nutritionist Priyanka Agarwal, has launched what it calls India's first probiotic-infused cheese, with its Oaxaca variety standing out as a prime example of this innovative approach. This venture taps into a growing consumer demand for functional foods that support well-being, particularly gut health.
The creation of Curious Cheese was inspired by a personal need for nutritious, family-friendly food options. Agarwal, motivated by her roles as both a mother and a nutrition professional, sought to create a product that could naturally support digestive wellness. The result is a range of cheeses, including Edam, Mozzarella, and the unique Oaxaca, each enriched with beneficial live bacteria. The brand uses two well-researched probiotic strains, Lactobacillus acidophilus (LA-5) and Bifidobacterium (BB-12), sourced from the reputable Danish company Chr. Hansen to ensure potency and efficacy. This focus on scientifically-backed ingredients is a core part of the brand's identity, positioning its products as more than just a culinary delight but as a contributor to a balanced microbiome.
The Craft and Its Qualities
Curious Cheese emphasizes a clean and natural production process. The cheese is handcrafted in small batches, a method that allows for greater quality control and adherence to traditional techniques. The company sources pure A2 milk from local, sustainable farms, ensuring the final product is free from hormones, preservatives, and artificial additives. This commitment extends to the nutritional profile of the cheese, which is designed to be high in protein and calcium while containing no saturated fats. By focusing on these health-forward attributes, the brand aims to provide a wholesome food choice suitable for the entire family, including children and individuals with specific dietary needs like lactose intolerance.
The Oaxaca cheese, in particular, showcases the brand's dedication to both authenticity and innovation. Originating from the state of Oaxaca in Mexico, this style of cheese is renowned for its unique stringy texture and excellent melting properties. The sensory profile of the Curious Cheese version aligns closely with these traditional characteristics. It presents a creamy, yellowish appearance with visible folds from the hand-winding process. Its aroma is mild and buttery with a subtle tang that hints at the live probiotic cultures. The texture is soft and tender, peeling effortlessly into delicate strands. The flavor is equally balanced, offering a creamy, low-salt taste profile complemented by a clean, yogurt-like finish.
Market Positioning and Vision
As a first-mover in India's probiotic cheese market, Curious Cheese is carving out a niche for itself. The brand's unique selling proposition lies in its ability to deliver a gut-friendly, premium product that is also versatile and chef-friendly. It directly addresses the health concerns of modern consumers, offering benefits like improved digestion, enhanced immunity, and even support for mental clarity through its carefully selected probiotic strains. This combination of artisanal quality, delicious taste, and tangible health benefits forms the foundation of the company's mission.
Curious Cheese is redefining the dairy landscape in India by transforming a traditional comfort food into a functional, health-supporting product. Its probiotic-infused Oaxaca cheese is a testament to this vision, successfully marrying the authentic sensory experience of a classic cheese with the wellness advantages of modern nutritional science. The brand's commitment to quality ingredients and artisanal methods positions it as a promising player in the growing market for healthy, indulgent foods.
At a Glance
Innovating Dairy: Curious Cheese has launched India's first line of probiotic-infused cheeses, aiming to combine the enjoyment of artisanal cheese with tangible health benefits for gut health and immunity.
Science-Backed Wellness: The products are enriched with high-quality, scientifically proven probiotic strains (LA-5 and BB-12) to support digestive health, boost nutrient absorption, and contribute to a balanced microbiome.
Authentic and Natural Production: The cheese is handcrafted in small batches using traditional methods and pure A2 milk from local farms, ensuring it is free from preservatives, artificial additives, and saturated fats.
Standout Sensory Profile: The Oaxaca variety is noted for its authentic stringy texture, mild buttery flavor, and a subtle tang from the probiotics, making it a versatile cheese for both snacking and cooking.
With Technical inputs from: Priyanka Agarwal, Founder Curious Cheese
