Billionaire Sajjan Jindal targets premium segment with green mobility shift
Billionaire Sajjan Jindal is officially steering the JSW Group into the competitive Indian passenger vehicle market. The industrial giant’s automotive arm, JSW Motors, is preparing to debut its first-ever vehicle—a premium JSW Motors plug-in hybrid SUV—this June. With an expected price tag of approximately Rs 45 lakh, the brand is positioning itself to compete directly with global luxury heavyweights like BMW and Mercedes-Benz, who have traditionally dominated the plug-in hybrid (PHEV) space in India.
The new SUV will be manufactured at the company's upcoming state-of-the-art facility in Chhatrapati Sambhaji Nagar, Maharashtra. JSW Motors CEO Ranjan Nayak confirmed that this plant will be central to the company’s mission of spearheading green mobility. While the group already holds a significant stake in JSW MG Motor India, this new venture represents the launch of cars under JSW's own independent branding.
To ensure a strong entry, the company is in the final stages of securing a technology partnership with a global automotive player. This collaboration is expected to focus on a variety of clean energy solutions, including fully electric vehicles (EVs) and range-extended electric vehicles (REEVs), alongside hybrids. Nayak noted that the company is currently finalizing its retail and distribution strategy, with the first dedicated dealerships expected to open their doors just ahead of the summer launch.
The timing of this launch is strategic. While JSW MG Motor India has already seen massive success—with the MG Windsor becoming a top-selling EV in 2025—the move into the PHEV segment allows the group to capture buyers who are not yet ready for a full transition to battery-only power. As major players like Tata Motors and Hyundai prepare to flood the market with new electric models, JSW's entry with a high-end hybrid provides a unique middle ground for luxury seekers. By late 2026, the industry expects EV and hybrid penetration to reach nearly 10%, making this the perfect window for JSW to establish its homegrown identity in the premium car sector.
