A Dual Commitment to Service and Safety
In a thoughtful corporate social responsibility (CSR) initiative, home appliance brand Kenstar is currently conducting a special community care program at the sacred Jagannath Dham in Puri, Odisha. The initiative is designed to support the thousands of pilgrims visiting the holy site by addressing two critical needs: providing nourishing meals and ensuring the safety of children in the dense crowds.
Nourishing the Devotees
The core of the service, or 'seva', is a large-scale food distribution drive. Operating from a central point in front of the Municipal Office, Kenstar has already served freshly prepared, hot meals to thousands of devotees. The effort aims to provide comfort and sustenance to pilgrims, many of whom travel long distances to participate in the religious festivities. The positive response from the community has been a major inspiration for the local Kenstar team.
An Innovative Approach to Child Safety
Beyond the meal service, Kenstar has introduced a particularly insightful child safety measure. Recognizing the risk of children getting separated from their families in the overwhelming crowds, the company is distributing special wristbands for young ones. Each wristband is designed to carry essential information, including the child’s name, their parent’s name, a contact number, and an address. This simple yet effective tool provides a crucial safety net, offering parents peace of mind and a much higher chance of being quickly reunited with a lost child.
A Philosophy of Meaningful Impact
According to Kenstar's regional management, the initiative reflects the company's core philosophy of combining business growth with social good. Company representatives, including Regional Manager Chittaranjan Sarangi and Regional Marketing Manager Amit Mishra, stated that serving devotees at such a revered place is an honor. They emphasized that the goal is to create a meaningful impact that goes beyond their products. By addressing both the physical need for food and the emotional need for safety, Kenstar aims to make the spiritual journey of every devotee safer, more comfortable, and more serene. The initiative stands as a strong example of a well-rounded CSR program that provides practical solutions to real-world challenges faced by the community.
