Godrej launches gel-based hanging car freshener Aer O

Prameyanews English

Published By : Prameya News Bureau | December 06, 2023 IST

Godrej  Aer O

New Delhi, Dec 6: Godrej aer, India's pioneering brand in and home and car fragrances, announced the launch of its latest breakthrough innovation, Godrej aer O – gel-based hanging car freshener. 

Aer O comes with a unique product design, this car fragrance range is poised to revolutionize the way car owners indulge in freshness on-the-go. It brings an invigorating and sophisticated aroma to cars, making your car smell as good as new. This is the first-ever branded hanging car fragrance in India at a disruptive price-point of INR 99.

As the car ownership trend in India continues to rise at approx. 9% CAGR, the affordable car segment (hatchback, mini-SUV, sedans)commands a staggering 55-60% share of the market. Godrej aer, India's top-ranking air freshener brand, has identified immense potential within the car fragrance category. With approximately 30% market penetration, this category presents significant room for growth as 70% still don’t use any car fresheners. 

People don’t use branded car fresheners largely due to the high cost associated with them. Because of this affinity, some end up using unbranded car fresheners which hardly meet the desired standards of quality and experience and while some misusehanging bathroom fresheners in the car. 

Godrej Aer recognized the need for an affordable yet superior-quality car fragrance option. Godrej aer O, a pioneer in the car fragrance category for 10 years, boasts an innovative gel membrane technology that ensures a linear and continuous diffusion of fragrance. This cutting-edge technology, coupled with the hanging format, provides a consistent and pleasant aroma that lasts for up to 30 days. 

The built-in end-of-life indicator lets you know when it's time for a fragrant farewell. Godrej aer O comes in three variants - Musk After Smoke, Rose Blossom, and Cool Aqua- each catering to distinct preferences and moods, thereby enhancing the driving experience and transforming the car interior into a personal sanctuary of freshness.

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