Bhubaneswar, November 13: Odisha is set to showcase its rich cultural heritage, traditional crafts, indigenous products and growing economic potential at the 45th India International Trade Fair (IITF)-2026, scheduled to be held at Bharat Mandapam in New Delhi.

The Odisha Pavilion, located at Hall-3, will be inaugurated by Chief Secretary Anu Garg on November 14. Based on the theme ‘Vikash aur Virasat’, the pavilion will highlight the State's efforts to blend its rich cultural legacy with modern development and economic growth.

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With the central message ‘Where Virasat Inspires Vikas’, Odisha will present a diverse range of its traditional products, industrial strengths, entrepreneurial initiatives and emerging investment opportunities. The showcase will bring together various government departments, institutions, cooperatives, producer organisations and entrepreneurs.

Visitors will get an opportunity to explore Odisha's distinctive handlooms, handicrafts, GI-tagged products, tribal art, agricultural produce, forest-based products, dairy items and tourism attractions.

A major attraction will be the display of the State's renowned handloom and handicraft traditions, including Sambalpuri textiles, cotton, tussar and silk products, Pattachitra paintings, palm-leaf engravings, silver filigree, Dhokra craft, stone and wood carvings and applique work. Live demonstrations of silver filigree, Dhokra casting, stone carving and traditional weaving will offer visitors a glimpse into the skills and craftsmanship of local artisans. A demonstration of blockchain-enabled handloom weaving will also highlight the adoption of modern technology in traditional crafts.

Women's entrepreneurship and rural livelihoods will receive special attention through the participation of Mission Shakti Self-Help Groups (SHGs). Their products will include Sabai grass crafts, tribal jewellery, Paper Mache items, millet-based products, ready-to-eat delicacies, handlooms and handicrafts.

Similarly, the Odisha Rural Development and Marketing Society (ORMAS) will showcase products from rural producer organisations, including Golden Grass crafts, spices, millet products, pickles, Mahua products, coir crafts and traditional food items.

The pavilion will also highlight the rich tribal heritage and biodiversity of Odisha through Gond and Lanjia Saora paintings, the distinctive Dongaria Kondh shawl, minor forest produce, value-added tribal products and Koraput Coffee. These exhibits will underline the contribution of indigenous communities and their traditional knowledge to the State's economy.

Agricultural products such as millets, black rice, traditional rice varieties, cashew, honey, spices, mustard oil and processed millet products will showcase Odisha's potential in sustainable agriculture, food processing and nutritional security.

To promote the State's business and industrial opportunities, dedicated export and business-to-business (B2B) platforms will facilitate interactions among producers, entrepreneurs, buyers, exporters and investors. The initiatives are expected to encourage business partnerships, expand market access, promote value addition and attract investment.

The cooperative dairy sector, represented by OMFED, will display its range of dairy products alongside organic Kandhamal Haldi. Odisha Tourism will promote the State's popular destinations, including the Konark Sun Temple, Jagannath Dham at Puri, Chilika Lake, beaches and its vibrant cultural and tribal landscapes.

Odisha's participation at the international trade fair is aimed at taking its traditional products and local enterprises to wider markets while highlighting the State's growing economic opportunities.

The pavilion will showcase how traditional skills are finding new markets, women and rural communities are emerging as key economic contributors, and indigenous products are gaining wider recognition through innovation and value addition.