Mumbai, Feb 6: Zomato, one of India’s leading food-tech companies, is undergoing a significant transformation by rebranding itself as "Eternal." This shift reflects the company’s broader strategy, particularly as Blinkit, its quick-commerce division, becomes a key driver for its future growth.
On February 6, 2025, the board of directors at Zomato Limited approved the proposal to rename the company to "Eternal Limited." This decision was made during a board meeting and has been officially filed in a regulatory document. As part of this transition, the board also authorized sending a postal ballot to shareholders for their approval of the name change and adjustments to the company's governing documents.
The rebranding aligns with Zomato's move to a multi-CEO structure, with its various business segments—Zomato, Blinkit, Hyperpure, and District—operating under the larger "Eternal" umbrella.
Zomato's founder and CEO, Deepinder Goyal, explained the reasoning behind the name change in a letter to shareholders. He shared that since acquiring Blinkit, the company began internally using the name "Eternal" to separate the overall company from the Zomato brand/app. Goyal emphasized that now, with Blinkit emerging as a central pillar for future growth, the company is ready to adopt "Eternal" as its new identity. "We believe 'Eternal' is not just a name but a powerful mission statement," he said, adding that the name serves as a reminder of the company’s enduring commitment to progress.
Following approval, Zomato’s corporate website will shift from zomato.com to eternal.com, and its stock ticker will change from ZOMATO to ETERNAL. The rebranding will reflect the company’s broader diversification into areas beyond food delivery, signaling its ambition to establish a comprehensive presence in India’s digital commerce sector. With this strategic move, Eternal aims to solidify its market position and boost investor confidence.
