New Delhi, Nov 23: At the Odisha Pavilion of the 44th India International Trade Fair 2025 at Bharat Mandapam in the national capital, the focus has been firmly on enterprise, market expansion and cross-state business collaboration.
Representing the Government of Odisha, Mission Shakti and the Odisha Rural Development and Marketing Society (ORMAS) are showcasing the state’s growing rural entrepreneurship ecosystem and positioning Odisha as a vibrant contributor to a self-reliant India under the vision of Ek Bharat, Shrestha Bharat. Over just nine days, the participating stalls have generated sales exceeding thirteen lakh rupees and have engaged in promising business discussions with government agencies, private enterprises, and international buyers.
The Odisha Pavilion features six stalls of ORMAS and four stalls of Mission Shakti, where handicraft products prepared by rural women SHGs are being exhibited and sold. Live demonstrations of the making of these crafts are also being presented on a dedicated demo platform. At the six ORMAS stalls, visitors are finding daily-use and home decor items made from gourd prepared by the Prerana SHG of Rayagada; dokra craft from the Jai Jagannath SHG of Dhenkanal; lac jewellery crafted by the women of the Nilagiri Lacquer PG from Balasore; traditional Odia sweets and chhenapoda made by the Krishna Chhenapoda of Nayagarh; tussar handloom textiles for men and women produced by the Gopalpur Tussar Handloom PE of Jajpur district; and a variety of eco-friendly coir-based home decor items and toys created by Utkal Coir of Puri.
Similarly, the four Mission Shakti stalls are offering pattachitra paintings made by the Maa Bhuasuni SHG from Raghurajpur in Puri; products made from golden grass and sabai grass by the Siba Parvati Golden Grass group of Kendrapara; paddy craft by the Dhanalaxmi SHG of Nabarangpur; and Paper Mache creations produced by the Sri Jagannath SHG of Anandapur in Keonjhar.
From 14 to 22 November, the ORMAS stalls at the Odisha Pavilion have recorded business of more than seven lakh rupees, while the Mission Shakti stalls have achieved sales of nearly six lakh rupees. The ORMAS and Mission Shakti stalls have become a major centre of attraction for visitors from within the country and abroad, particularly because of the wide range of gourd craft products displayed.
The Prerana SHG from Rayagada, which is participating with gourd handicrafts, has already held commercial discussions with Rudrashil Products of New Delhi. Senior administrative officials from various states and ministries, as well as representatives of business organizations, have interacted with the stall officials to explore possibilities for production and marketing of the displayed products.
