Rising winter demand makes breakfast protein expensive for families.

Shopping for your daily protein has become a costly affair as egg prices in Odisha continue their upward trend this December. In major local hubs like the Bhubaneswar Unit IV market, retail rates have climbed significantly, leaving many consumers looking for cheaper alternatives. While wholesale rates hover around ₹7, retail shoppers often pay between ₹8 and ₹9 per piece depending on the locality.

Branded vs Local Market Rates

The price gap between local farm eggs and premium brands is also widening. Odisha’s own OVO Farm Odisha, known for its advanced facility in Balangir, offers high-quality, hygienic eggs that often retail at a premium, sometimes exceeding ₹13 per piece in tray packs. Similarly, Suguna eggs price points for specialized variants like 'Shakti' or 'Nutri Fresh' have also seen adjustments. While these brands offer consistency and nutrition, the average household in Cuttack and Bhubaneswar is feeling the squeeze when buying from local vendors.

Why the Unit IV Market is Feeling the Heat

The Bhubaneswar Unit IV market, usually the go-to spot for wholesale deals, is reflecting the broader poultry food inflation. Feed costs—primarily maize and soybean—account for nearly 65% of production expenses and have remained high throughout 2025. This has created a high "floor price," meaning even when the winter rush fades, a return to ultra-low prices is unlikely.

Supply Chain Bottlenecks

Odisha still depends on neighboring states for a portion of its supply, particularly during the peak winter months. Transportation costs and fuel hikes add nearly 40 paise to the cost of every egg by the time it reaches your kitchen. Local players and state-supported poultry policies are working to bridge this gap, but the current mismatch between high demand and stagnant production keeps the Bhubaneswar egg price firm.

Future Outlook for Consumers

Market experts suggest that relief might only arrive by mid-February. As temperatures rise and the seasonal demand from hostels and street food stalls dips, egg rates in Odisha may soften slightly. However, with the structural shift in feed costs and the growing preference for branded, quality-assured eggs like OVO, the days of five-rupee eggs seem to be a thing of the past.