Khordha, Nov 4: As Diwali approaches, the potter families of Deuli village in Odisha’s Khordha district are working tirelessly to meet the growing demand for traditional earthen lamps. However, rising production costs, shrinking profits and competition from machine-made products are threatening their age-old livelihood.

In an era dominated by LED lights and decorative electric illuminations, traditional earthen lamps continue to hold a special place in Diwali celebrations. Their simplicity and cultural significance remain unmatched. But behind their timeless glow lies the struggle of artisans fighting to preserve a generations-old craft.

Located under Bolagarh block, Deuli village is witnessing hectic activity as potters work round the clock to prepare thousands of diyas for the festive season. From simple lamps to decorative designs, artisans are using motor-driven wheels and traditional skills to meet market demand.

Each potter produces over 500 lamps a day, with prices ranging from 50 paise to Rs 50. Their products reach markets across Khordha, Nayagarh, Cuttack, Puri and Bhubaneswar.

Despite renewed interest in traditional diyas, local artisans are facing stiff competition from machine-made lamps arriving from Kolkata and Gujarat.

Baishnab Muduli, a potter from the village, says pottery has been his family's traditional occupation for generations. However, machine-made products are affecting the market for handmade lamps. He also expressed disappointment over the lack of government support for local artisans.

Lakshman Muduli says potters are forced to sell their products to traders at prices ranging from 50 paise to Rs 15. He adds that even procuring good-quality clay has become increasingly difficult.

Rising raw material costs have further reduced their earnings. Artisans must purchase clay and firewood, leaving them with little profit despite long hours of hard work.

Shailabala Muduli says handmade products are struggling to compete with machine-made alternatives. Unable to invest lakhs of rupees in machinery, many families continue traditional production despite mounting financial difficulties.

Pabitra Kumar Muduli also points to the rising cost of clay, which he purchases for around Rs 2,500. His family supplies lamps to traders in Khordha, Bolagarh and Bhubaneswar.

For Deuli's potters, making earthen lamps is more than a seasonal business. It is a tradition passed down through generations and an important part of their cultural identity.

The artisans are now seeking government assistance, affordable raw materials, modern equipment and better market opportunities to sustain their livelihood.

As millions of homes light up this Diwali, the struggles of Deuli's potters highlight a larger concern: can this age-old craft survive without timely support for the hands that keep its flame alive?