Bhubaneswar, June 2025 – With the spirit of Rath Yatra sweeping across the country, Senco Gold & Diamonds, one of India’s leading jewellery retailers, has launched an exclusive collection of jewellery inspired by the grandeur of the festival. The company has also rolled out a series of exciting festive offers across its 175+ showrooms spread across 17 states, and even in Dubai.
Rath Yatra, also known as the Festival of Chariots, is an iconic Hindu celebration marked by the annual procession of Lord Jagannath, especially grand in Odisha and West Bengal. Aligning with this sacred occasion, Senco Gold & Diamonds has unveiled jewellery pieces that blend traditional motifs with contemporary craftsmanship. Each item pays tribute to the deities and chariots central to the festival, making them not just ornaments but symbols of cultural reverence.
Speaking about the new launch, Joita Sen, Director and Head of Marketing & Design at Senco Gold & Diamonds, shared, “Rath Yatra is a time of spiritual devotion and auspicious beginnings. Our collection reflects the devotion and cultural pride associated with this festival. From gold and diamond pendants with deity motifs to elegant meenakari earrings, we’ve designed something for everyone.”
Adding to the festive cheer, the brand has introduced compelling discounts to encourage customers to make the most of this season. Shoppers can enjoy up to Rs 500 off per gram in making charges on gold jewellery, along with up to 15% off on diamond jewellery. Senco is also offering 0% deduction on old gold exchange and an additional 10% discount on making charges, giving customers more reasons to celebrate.
Suvankar Sen, MD & CEO of Senco Gold & Diamonds, highlighted a special price-lock feature as well: “We understand that gold prices are volatile. Our new Flexi Price Offer allows customers to book gold at today’s price and buy it later. If the price increases, they pay the lower booked rate. If it drops, they pay the revised lower amount.”
The brand’s collections span gold, diamond, platinum, and studded jewellery, along with signature ranges like Everlite for lightweight wear, Gossip for silver and costume jewellery, and D’Signia showrooms for a premium buying experience. For men, the Aham collection is gaining popularity, while the Vivaha series caters to wedding buyers.
As customers flock to celebrate Rath Yatra with devotion and grandeur, Senco Gold & Diamonds promises not only finely crafted jewellery but also meaningful value, making this festive season even more memorable.
For online-exclusive offers and more details, you can visit sencogoldanddiamonds.com.
