As Savitri Brata draws near, local markets are experiencing a surge in activity, with customers flocking to shops in search of traditional sarees and essential puja items. The evenings have become a bustling time as women flock to shops in large numbers to prepare for the celebrations.
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Saree vendors responded a wide price range, with basic cotton sarees starting at Rs 350 to Rs 1,200, depending on fabric quality, intricate designs, and craftsmanship. This year, popular hues like red, lemon yellow, and pink are dominating the racks, as shoppers opt for vibrant colors to mark the festive occasion. To keep up with the festive rush, shopkeepers have raised prices by as much as 20%, while some are offering discounts of up to 15% to attract more buyers.
Along with sarees, puja items have also seen a surge in popularity. Pre-packaged puja kits, which include everything needed for various rituals, are in high demand, with prices starting as low as Rs 30. These kits have become a convenient choice for families preparing for the numerous religious ceremonies that come with the festive season. Many families, especially working women, have expressed how these kits save them time while still ensuring that all essential items are accounted for.
The evening hours are also seeing a rise in the sale of fresh fruits, with vendors offering fruits like mangoes, oranges, and guavas starting at Rs 120 to Rs 200 per kilogram. While the prices of fruits have gone up, sellers like Niranjan Sahu say that the high demand means that customers are still willing to pay a premium for the best quality.
Niranjan Sahu, Fruit Vendor:
"The demand for fruits, especially during the festive season, is always high. People are buying mangoes and oranges without hesitation, even at higher prices. The festive spirit is contagious, and they want to ensure they have the best for their celebrations."
Customers are not discouraged by the price hikes, with many enjoying the festive season wholeheartedly.
Savitri, Customer:
"Every year, I make sure I buy new sarees for my daughter. This time, I’ve noticed the prices are a little higher, but it doesn’t bother me. The festive season comes once a year, and it’s all about celebrating with loved ones. I’ve also bought a puja kit for convenience."
Stuti Panigrahi, Customer:
"I’ve been shopping for sarees since morning, and the prices have definitely gone up, but I’m happy with what I’ve found. Red and pink are always my go-to colors for the festivals, and this year, I couldn’t resist the deals on offer."
Despite the rising prices, the excitement surrounding Savitri Brata is undeniable. The festive buzz is palpable in the markets, and families remain enthusiastic about the celebrations, confident that the investment in sarees, puja items, and fresh produce will make the occasion special.
As the festival draws closer, it’s expected that demand will continue to climb, keeping the markets lively and filled with shoppers eager to make their celebrations memorable.
