Brent Council enforces £100 penalty to stop unsightly public staining.
Residents and visitors in the London Borough of Brent—a particularly popular area for the South Asian diaspora—are facing strict new regulations regarding public hygiene. Local authorities have announced a severe crackdown on the habit of chewing and spitting paan (betel leaf) in public spaces.
The Cost of Dirty Streets
The decision comes after Brent Council released alarming data regarding the financial burden of cleaning up after chewers. According to official figures, the local administration is spending upwards of £30,000 (approximately Rs 35.47 lakh) every single year solely to scrub the stubborn, dark red stains off pavements, building walls, and shopfronts.
Officials have described the issue as not only a drain on public funds but also a major factor in degrading the aesthetic appeal of the borough. In a bid to save taxpayer money and restore local pride, the council has declared that "enough is enough."
Strict Enforcement and Penalties
To combat the issue, a "zero-tolerance" policy has been activated. Enforcement officers have been deployed across the borough with specific instructions to penalize offenders. Anyone caught spitting paan residue on the streets will face an immediate fixed penalty notice of £100 (roughly Rs 12,000).
The council utilized social media to highlight the extent of the problem, sharing footage of cleaning crews struggling to pressure-wash the dried red marks from the concrete. The administration emphasized that the money saved from these cleanup operations would be better diverted toward safer streets, greener parks, and smoother commutes.
Official Warning
Councillor Krupa Sheth, the Cabinet Member for Public Realm and Enforcement, issued a stern warning to those who disrespect public property. Emphasizing the authority’s firm stance, she stated that the council will catch and fine anyone ruining street furniture or walkways. "Don't mess with Brent," she cautioned.
Support for Addicts
While the punitive measures are strict, the council is also taking a supportive approach for those looking to quit. Acknowledging the severe health risks associated with chewing tobacco and paan, the administration is offering one-to-one support sessions to help residents kick the habit.
Banners have now been erected in three high-traffic "hotspot" areas to warn pedestrians of the new paan spitting fine and the increased presence of enforcement officers.
