Ducati Formula 73 units completely sell out upon launch

Italian motorcycle manufacturer Ducati has officially sold out its entire Indian allocation for the exclusive Formula 73 edition shortly after launching it with an ex-showroom price of Rs 20 lakh. Global production remains strictly capped at just 873 numbered units, making this a highly coveted asset for premium sports bike collectors across the country. Luxury motorcycle sales have consistently surged in India over recent years, with enthusiasts eagerly seeking rare performance machines that blend modern engineering with historic motorsport heritage.

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Design and heritage tribute

Paying homage to the iconic 1973 750 Super Sport Desmo, this machine draws direct inspiration from the 750 Imola Desmo that secured victory at the 1972 200 Miglia di Imola under legendary riders Paul Smart and Bruno Spaggiari. Buyers will notice a striking silver and aqua-green paint scheme complementing an aqua-green steel trellis frame. Distinct visual touches include clip-on handlebars, bar-end mirrors, a short front fairing, and a prominent vertical gold stripe stretching across the fuel tank.

Engine performance and electronics

Power delivery comes from a robust 803cc, air-cooled, L-twin Desmodue engine generating 73hp at 8,250rpm and 65.2Nm of torque at 7,000rpm. Engineers paired this Euro 5+ compliant motor with a custom-developed Termignoni exhaust system. Suspension duties rely on a 41mm upside-down KYB front fork and a preload-adjustable KYB rear shock, while braking power is managed by Brembo four-piston radial callipers gripping a 330mm front disc. Riders also benefit from advanced electronic safety systems, including cornering ABS, traction control, and a precise quick-shift mechanism monitored through a 4.3-inch full-colour TFT instrument screen.

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Exclusive collector additions

Every unit features its individual serial number engraved directly onto the steering plate. Customers taking delivery receive a certificate of authenticity alongside historical sketches from the Ducati Style Centre, all enclosed in a specialized presentation box. High-end billet aluminium components, including brake levers and footpegs, further enhance the premium tactile feel of this 183kg performance machine.