Delhi, December 23: The Steel Authority of India Limited (SAIL), the country's leading public sector steel producer, has been recognised with eight prestigious national awards by the Public Relations Society of India (PRSI). The awards were presented during the 47th All India Public Relations Conference, held in Dehradun from December 13 to 15.

The accolades recognise SAIL’s innovative approach to corporate communication, particularly its successful integration of cutting-edge technology and its commitment to national development.

The SAIL secured top honors across a diverse range of categories - Best Advertising Campaign using AI: For the impactful SAIL advertisement campaign during the Women’s World Cup 2025; Best Use of AI in PR Campaign: For its pioneering AI-driven news bulletin, AI SAILTrack; Corporate Website: Recognition for user experience and information accessibility; Most Impressive Event Management: For the successful execution of the exhibition at India Steel – 2025; Make in India (Defense Sector): For praiseworthy efforts in promoting indigenous manufacturing for national defense; E-Newsletter: For the in-house production and effective broadcasting of the audio-visual news bulletin 'SAILTrack’ and Best Communication Campaign (Internal Publics): For the ‘AI & U’ competition, aimed at engaging employees with emerging technologies and Sustainable Development Report: For excellence in the creative design and layout of the Corporate Sustainability Report – 2023-24, reflecting its multifaceted communication strategy.

Congratulating the team, SAIL Chairman Amarendu Prakash said, “By leveraging cutting-edge innovation, we must further strengthen our ways of communication, raise benchmarks and uphold the highest standards of professional communication, thereby contributing meaningfully to SAIL’s long-term growth and success.”