Delhi, October 24: A two-minute Public Service Awareness (PSA) film on the People’s Plan Campaign – Sabki Yojana, Sabka Vikas is scheduled to be screened across cinema theatres in the country from today. The screening will continue November 6.

A Ministry of Panchayati Raj release stated, “In line with the Prime Minister’s vision of janbhagidari and saturation of government schemes, this campaign aims to promote public awareness and people’s participation in the preparation of Panchayat Development Plans for the Financial Year 2026–27.”

“It reinforces the message that every citizen has a vital role in shaping the agenda of development at the grassroots level. This short film will be screened nationwide in cinema halls, as per the Guidelines for Exhibition of Public Service Awareness Films, except in states where the Model Code of Conduct is currently in force. The short film will be played before the start of the movie and during the last five minutes of the interval period,” it stated.

The People’s Plan Campaign (PPC) 2025–26 was rolled out on 2nd October 2025 across all States and Union Territories in the country. It enables panchayats to prepare evidence-based and inclusive Panchayat Development Plans that reflect local priorities while aligning with national goals, through special Gram Sabha meetings.

Since its inception in 2018, the People’s Plan Campaign – Sabki Yojana, Sabka Vikas has evolved into a flagship initiative that has played a pivotal role in deepening grassroots democracy, institutionalizing participatory planning and strengthening the foundations of self-governance across rural India.

According to the eGramSwaraj Portal, over 18.13 lakh Panchayat Development Plans comprising of Gram Panchayat Development Plans (GPDPs), Block Panchayat Development Plans (BPDPs) and District Panchayat Development Plans (DPDPs), have been uploaded since 2019–20, including 2.52 lakh Plans for the ongoing exercise of 2025–26.

Through this nationwide cinema screening of the public service awareness film on People’s Plan Campaign, the Ministry seeks to deepen citizen engagement with PRIs and inspire them to actively participate in local governance and rural development.