FSSAI questions false health claims on popular digestive biscuits
Food safety authorities in India have issued a stern warning to SAJ Food Products regarding deceptive marketing on their Eat Fit Digestive Biscuits. Consumer complaints recently sparked a direct investigation by national regulators, who quickly discovered glaring discrepancies between the bold packaging labels and the actual ingredients hidden on the back.
Ingredient discrepancies
Officials noted that while the front packaging proudly boasted a "100% Atta" composition, the detailed back label quietly listed only 72.33% wheat flour content. Regulators also found serious issues with an aggressive "No Added Sugar" label. Investigations revealed the product actually contained maltodextrin alongside glucose syrup solids, both of which serve as sweetening agents. India's packaged food market has seen a rapid surge in health-conscious buyers recently, prompting strict scrutiny from national authorities to protect vulnerable citizens from deceptive wellness tactics. These direct contradictions violate established food advertising regulations meant to ensure fair trade.
Missing concrete scientific proof
Authorities explicitly instructed the manufacturer to provide valid scientific justification for using the term "Digestive" on their items within a tight seven-day window. Failing to submit an adequate explanation will automatically trigger strict legal action under current food safety laws enacted in 2006. Officials firmly advise food businesses against making absolute nutritional claims like "100%" when their retail items include multiple chemical additives and secondary processing binders.
Market regulators recently expanded their regulatory radar to evaluate several other prominent wellness brands operating across the country. Companies including Healthy Master, Neuherbs, and The Health Factory previously received similar legal notices for making questionable nutritional declarations. Buyers are strongly encouraged to read complete ingredient lists rather than blindly trusting bold front-package marketing, ensuring they make genuinely healthy dietary choices for their families.
