TVS celebrates seven million riders with new campaign film
TVS Motor Company marks two decades of motorcycle manufacturing by reaching seven million global customers for its Apache brand today. Marking this global achievement, the premium two-wheeler manufacturer introduced an inspiring new brand film titled ‘Tu Race Laga.’ Directed by National Award-winning Indian filmmaker Ram Madhvani, this compelling video captures pure adrenaline and track excitement for everyday street bikers.
Track to Road Philosophy
Since launching in 2005, engineers have built every motorcycle using track-tested technology to ensure high performance on regular streets. Over four decades of intense racing experience strictly support these precise design choices. This brand consistently brings segment-first innovations like dual-channel ABS, roto-petal disc brakes, dynamic stability systems, and smart connectivity to everyday consumers. Young riders across rapidly developing markets, including Odisha’s expanding urban centers, increasingly favor these premium performance motorcycles for their daily highway commutes.
Growing Rider Community
Beyond producing exceptional machines, this manufacturer cultivates deep personal connections with passionate riders across 90 different countries. Currently, over half a million registered community members actively participate in exciting track events and curated weekend rides. Vimal Sumbly, Head Business Premium at TVS, noted that this milestone highlights their long-term dedication to rider-centric engineering. Gaurav Gupta, President of India 2W Business, thanked loyal global buyers for actively driving brand growth over twenty exciting years.
Expanding Motorcycle Range
Buyers can easily choose from naked street bikes, advanced supersport models, and rugged adventure tourers. Engine capacities currently range from 160cc up to 310cc, offering diverse options for various riding preferences. Models include popular names like RTR 160, RTR 200 4V, RR 310, and the RTX series. This new marketing campaign effectively honors every single rider who embraces daily progress and safely carries racing spirit into normal life. TVS aims to continuously redefine global motorcycling standards through purposeful engineering and community building over the coming years.
