Bhubaneswar, July 15: As millions of devotees prepare to gather in Puri for the annual Rath Yatra, Reliance, in collaboration with the Puri administration, is strengthening on-ground support through Puri Rath Yatra Seva Services 2026.

Bringing together a comprehensive range of initiatives spanning Anna Seva, public support infrastructure, sanitation, volunteer engagement, community outreach and technology-enabled coordination, the initiative aims to enhance frontline assistance and help ensure safe, seamless and well-managed pilgrimage for lakhs of devotees expected to visit the holy city.

Beginning on July 16, the annual Rath Yatra is a deeply revered festival that draws devotees from across the country to witness the sacred procession of Lord Jagannath, Lord Balabhadra and Devi Subhadra from the Jagannath Temple to the Gundicha Temple. For millions of devotees, it is a journey of faith, devotion and tradition, making the festival one of India's most cherished spiritual gatherings.

In light of the extensive coordination, public infrastructure and required support for personnel entrusted with ensuring safety and well-being of pilgrims, Reliance with its ‘WeCare’ philosophy’ is honoured to contribute to this effort supporting frontline personnel and public services to make the sacred journey safer, smoother and accessible for devotees.

“Service to Humanity is Service to God. This is something we deeply believe in. This year, building on our long-standing commitment to serve people especially at times like this where millions gather, we see an opportunity to offer service to people at Puri as truly a blessing. We believe that by serving pilgrims and personnel during Rath Yatra, we are serving the divine. We are committed to enhancing nutrition, safety and sanitation, to make not just journeys smoother but to also lend a helping hand to the administration,” said Anant Ambani, Executive Director, Reliance Industries Limited.