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Rashmi Sahoo leads FarmB to national heights with fresh packaging and visual identity launch

FarmB officially launched its redesigned logo and packaging at a recent Bhubaneswar summit. Rashmi Sahoo highlighted the company's dual mission to deliver nutritious food nationwide while continuously supporting local farmers.
Published By : Satya Mohapatra | March 22, 2026 5:27 PM
Rashmi Sahoo leads FarmB to national heights with fresh packaging and visual identity launch

FarmB introduces its revamped visual identity during an exclusive summit

Leading food manufacturing company FarmB recently hosted a grand event in Bhubaneswar on Saturday, March 21, 2026. Managing Director and rising entrepreneur Rashmi Sahoo proudly revealed the brand's fresh logo alongside updated packaging designs. Ruchi Foodline Chairperson Sangeeta Sahoo helped inaugurate this highly anticipated Unity Summit 2026.

Expanding Nutritional Horizons Nationwide

Having provided healthy products locally for five years, the enterprise now sets its sights on a nationwide presence. This strategic move aims to blend modern nutritional needs with traditional flavors across India. Several key figures supported this massive transition, including National Sales Head Ravindra Kumar, Zonal Sales Head Vivek Chandra, and brand developers Bijitesh Mallick and Bhachaspati Shukla. Operating under Vishlesha Foods Private Limited, the brand remains firmly dedicated to three core principles: premium quality, convenient lifestyle solutions, and traditional strength.

Honoring Decades of Culinary Trust

Drawing inspiration from her late father, Dr. Sarat Kumar Sahoo - widely known as Odisha's Masala Emperor and the founder of Ruchi Foodline - Rashmi Sahoo launched this new venture to continue his legacy. Building upon half a century of established trust and quality, the company strives to educate health-conscious buyers. Their guiding philosophy, "Super Healthy, Super Tasty," perfectly balances flavor with wholesome ingredients for today's fast-paced world.

Empowering Local Agricultural Communities

Beyond commercial success, community upliftment stands at the forefront of their operations. Direct purchasing initiatives ensure local farmers receive fair compensation for their crops, fostering genuine self-reliance. Management also actively participates in various significant social welfare programs throughout the region.