Puri, Ap 22: Odisha Tourism is set to launch its new tagline, moving beyond the popular “India’s Best Kept Secret” to present a fresh and distinctive identity for the state. The announcement will coincide with the inauguration of the OMC Puri Coastal Marathon 2026, showcasing Odisha as a hub of culture, spirituality, and major sports tourism.
The marathon will kick off at 7 a.m. from the local Blue Flag Beach and conclude at Taj Resort & Spa in Baliapanda. The event will feature the participation of distinguished guests, including Deputy Chief Minister Prabhati Parida.
Volunteers and organizers aim to highlight Odisha’s cultural richness, spiritual depth, and growing prominence as a premier destination for both sports and tourism through this event.
