Mumbai, March 30: Iconic Indian cricketer MS Dhoni has invested in Kuku, the innovative short-form platform, and has also come on board as its brand ambassador. Kuku TV, known for its unique blend of short-form videos and dramas, has garnered attention for its ability to cater to diverse audiences across India, offering content in multiple languages.

Sharing his thoughts on the partnership, Dhoni said, "I decided to invest in Kuku and become the brand ambassador for Kuku TV because the platform truly impressed me. It offers a unique entertainment experience that resonates with audiences from all walks of life in India. I appreciate the platform’s commitment to building a one-of-a-kind entertainment space and its impressive growth trajectory. What particularly stands out is the fact that the founders come from small towns like mine, yet have created something so impactful. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world."

Lal Chand Bisu, Co-founder and CEO of Kuku, expressed his excitement about the partnership, stating, "MS Dhoni has a reputation for making bold choices, often taking decisions that others might shy away from. At Kuku, we share the same spirit of daring innovation, and that shared mindset is what makes this partnership so meaningful."

Vinod Kumar Meena, Co-founder and COO of Kuku, added, "Dhoni, or ‘Thala’, is one of the rare figures with a truly pan-India appeal. As we develop Kuku into a platform for the whole country, his connection with audiences across India makes him a perfect fit for us."

Vikas Goyal, Co-founder and CTO, highlighted Dhoni's insight into understanding people, noting, "MS Dhoni has an unparalleled understanding of diverse audiences. As we continue to enhance Kuku’s AI-driven storytelling capabilities, his perspective will play a crucial role in shaping the platform."

Nikhil Bhandarkar, Managing Director of Panthera Peak Capital, which is backing Kuku, also praised the partnership: "The vision, execution, and clarity that Kuku brings to the table mirrors MS Dhoni’s approach. We are thrilled to be part of this journey and look forward to supporting Kuku’s growth as a global entertainment platform."

Kuku TV aims to redefine the entertainment landscape by combining innovative AI-driven storytelling with engaging content formats, all while being deeply rooted in the diverse culture of India. With Dhoni's endorsement and investment, the platform looks set to make a significant impact on the global stage.