Sambalpur, July 16: The Indian Institute of Management (IIM) Sambalpur chalked out a ‘Small Business Management Training Programme’ for the local master weavers.
The training is a 12-day certification programme supported by Small Industrial Development Bank of India (SIDBI) which intends to support the master weavers of western Odisha with ease of business and digital awareness.
The programme provides functional knowledge including design,record keeping, digital marketing, GST filing, financial management, operation with communication skills, conducted under the aegis of the Centre for Responsible Business.
The Institute stated that over 20 master weavers are undergoing the training program aimed at leveraging digital platforms such as Flipkart, Amazon, and ONDC to enhance their domain of market catering to the global customers.
Director IIM Sambalpur, Professor Mahadeo Jaiswal through a press release said “Our skilled master weavers and artisans require fundamental business knowledge in areas such as GST and invoicing and marketing to deliver business training. The faculty teaches subjects such as marketing management, financial management, operations and strategy in Odia language. This pioneering effort makes IIM-S the first management institute in India to offer business education in vernacular language, with a specific focus on supporting local enterprises.”
He further stated, "The upcoming phase of training aims to enhance market creation skills. The curriculum covers the five Ps of marketing (Product, Price, Place, Promotion, and People) and global market trends... Our ultimate goal is to create a 'Bunkar Valley,' similar to Silicon Valley, to elevate India’s weaving industry globally."
