Bhubaneswar, Nov 15: The Odisha government has announced the launch of a state-wide ‘Zero Fatality Fortnight’ from tomorrow, aiming to eliminate road accident fatalities through coordinated efforts and public participation. The initiative, spearheaded by the Commerce and Transport Department, will be implemented in close partnership with district administrations, police departments, Regional Transport Offices (RTOs), and other relevant agencies.

The campaign will focus on the four key pillars of road safety: Enforcement, Engineering, Education, and Emergency Care. During the fortnight, authorities will enforce a zero-tolerance policy towards traffic violations, with strict checking at key locations such as crowded areas, traffic points, educational institutions, malls, and markets.

In addition, the state government has identified accident-prone roads and instructed district administrations to take corrective actions. Road engineering agencies will work to address defects and install proper road signage to enhance safety.

Awareness programs will be launched to educate the public about the importance of road safety rules and encourage compliance. The initiative will also promote public involvement in providing immediate assistance to road accident victims.

This drive is part of the state government’s broader efforts to reduce road accidents and fatalities, in line with the Chief Minister’s call to “Return Home Safely.”