Drivers gain ownership through India's first cooperative ride hailing platform.
India’s transportation sector is on the verge of a massive shift as Bharat Taxi prepares for its official nationwide launch on January 1, 2026. Inspired by the legendary success of the Amul dairy cooperative, this new initiative aims to dismantle the monopoly of corporate giants like Uber and Ola. By transitioning from a profit-driven corporate structure to a driver-owned cooperative, the platform promises a fairer deal for both those behind the wheel and those in the backseat.
Managed by the New Delhi-based Sahakar Taxi Cooperative Limited, the project carries significant weight with Jayen Mehta, the Managing Director of Amul, serving as its chairman. This "Amul-heavy" leadership, backed by the Ministry of Cooperation and integrated with the National e-Governance Division (NeGD), lends immediate credibility to the venture. Unlike existing players that charge 20-30% in commissions, this ride-hailing app operates on a zero-commission model. Drivers are expected to take home nearly 100% of their earnings, potentially paying only a small flat platform fee for operational costs.
For passengers in regions like Odisha, where surge pricing often makes Bhubaneswar cab booking unpredictable during peak hours or rain, Bharat Taxi offers a refreshing change. The cooperative intends to eliminate surge pricing entirely, providing consistent and transparent fares. This stability is expected to foster deep trust among commuters who are tired of fluctuating prices.
Technology remains the backbone of this transition. To ensure a seamless user experience, the Sahakar Taxi Cooperative has utilized the same backend technology powering the ONDC-backed Namma Yatri app. While the platform is currently in beta testing, initial reports suggest a smooth interface capable of handling high demand. With over 51,000 driver enrollments within just ten days of its announcement, the momentum is clearly building.
This driver-owned taxi service represents more than just a new app; it is a movement to humanize the gig economy. By giving drivers a seat on the governing board, Bharat Taxi ensures that the people providing the service are the ones reaping the rewards. As the launch date approaches, the industry is watching closely to see if this cooperative model can truly become a sustainable Uber & Ola alternative in the Indian market.
