New Delhi, Sept 1: India's iconic watch and accessories brandFastrack has yet again tapped the pulse of the youth with its new brand campaign ‘Be Both’.
The campaign celebrates the youth’s effortless straddling of contradictory ideas, beliefs and attitudes. Through#BeBoth, Fastrack welcomes this new era in all of youth’s expressions specially fashion. The campaign stars the nations favourite young superstar, Vijay Deverakonda, who will now be the brand ambassador for Fastrack.
The campaign highlights the juxtaposition of contrasting realities in the lives of the youth, with an array of unique fashion contradictions - Subtly Dramatic, Seriously Playful, Prim and Improper. The brand aims to inspireits consumers to unabashedly "Be Both" and flaunt their contradictions with aplomb.
The campaign highlights a collection of 15 unique watches with design features that combine seemingly opposing elements. These watches comprise of skeletal automatic, chronographs and multifunction designs for young men and bling rosegold, unique bracelet designs for young women. The price range of Fastrack #BeBoth collection is Rs 2995 to Rs 9995/-
Fastrack’s brand ambassadorVijay Devarakonda shared,“I am really kicked about this collaboration with Fastrack. The brand has always picked up the most interesting insights about the youth and continues to do so with this campaign. ‘Be Both’ with its message of celebrating the contradictions in one’s personality and choices resonates very strongly with me. I am particularly excited about the fashionable creative expression that has been given to this unique observation.”