Vlogging has become a popular way to express individuality, and for some, it has even evolved into a full-time career. Among the various niches, fashion vlogging stands out as one of the most sought-after subjects, with some influencers amassing more views than celebrities.
Here’s a glimpse into some of Odisha’s impactful fashion influencers:
Lovina Nayak
Often credited with pioneering the blogging trend in Odisha, Lovina Nayak began her journey on Pinterest. She emphasizes self-love and resilience, advising, "Learn to love yourself, and that's when society will accept you. Never fear judgment."
Namrata Parija
From a young age, Namrata Parija nurtured a passion for dancing and singing, with dreams of a career in acting. Her journey took a significant turn when she received a breakthrough opportunity with the TVF channel. "Continuous hard work and dedication, despite all the negativity, is the path to success," she shared. With 260K followers, Namrata has partnered with renowned brands such as Garnier, and more.
Pramita Mohapatra
A notable name in the fashion scene, Pramita Mohapatra has been recognized as a Campus Princess Finalist, TGPC Finalist, and Reliance Style Icon. With a penchant for Indo-fusion fashion, Pramita advocates for self-assertion and mental strength. She charges a minimum of Rs 25k to 30k for a single collaboration and she is now a full time sports presenter now.
Shweta Choudhury
Starting fashion blogging as a hobby during college, Shweta Choudhury has grown her follower base to 83K by recreating pop culture-inspired content. "When you wake up knowing you'll enjoy your work, it becomes fun," she said. Besides Instagram, Shweta is also active on Pinterest.
Bhavna Rath
