Cricket enthusiasts swap traditional biryani for burgers this season

Burgers officially claimed the top spot as the most preferred snack for cricket viewers during the IPL 2026 season. New data from collaboration between Swiggy and JioHotstar shows a significant shift in eating habits, with the classic burger overtaking biryani for the first time in recent tournament history. This change coincides with the launch of native food ordering directly within the streaming interface, making it easier for fans to satisfy cravings without missing a single delivery.

Unusual Record Orders

Individual statistics from the report highlight extreme levels of enthusiasm. One specific user reportedly ordered over 100 burgers in a single transaction, while another fan placed 34 separate orders throughout the tournament. Financial records show high engagement as well, with one customer spending over Rs 6,800 on a single meal. Speedy logistics played a major role in this success, as the fastest delivery time clocked in at just under eleven minutes.

Regional Hunger and Team Loyalty

Mumbai Indians supporters proved to be the most active diners, recording the highest volume of food requests during their matches. However, the single match with the highest spike in activity was the clash between Royal Challengers Bengaluru and Rajasthan Royals. While major metros like Delhi and Bengaluru led the charts, smaller cities like Patna showed a rising appetite for digital food services.

Digital convenience is transforming how Indian households experience live sports. Historically, cricket viewing in India was a communal experience involving home-cooked meals or local street food. Today, the integration of delivery tech into live broadcasts has turned every living room into a virtual stadium food court, catering to over 37 million viewers across nearly 700 cities.