Where Heritage Meets Home
In a market often saturated with mass-produced goods, a new lifestyle brand, Homerah, is carving out a unique niche by transforming traditional Indian art forms into contemporary home décor. The name itself is a blend of Home, tradition (Era), and the path forward (Raah), reflecting its core mission. Founded by a dynamic duo of young entrepreneurs, Pralisha Sahu and Jai Debata, Homerah is on a mission to make Indian-inspired interiors as globally recognizable as Scandinavian or Bohemian design. By blending rich cultural heritage with modern aesthetics and a commitment to quality, the brand is creating a new language for Indian living, one that speaks of both history and the future.
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The Visionaries Behind the Brand
Homerah is driven by the complementary skills of its founders. Pralisha Sahu, an artist and storyteller, brings a deep passion for design-led innovation. Her entrepreneurial journey began at the age of 23, and her creative contributions have already been recognized by platforms like Forbes and ETSY India. Her artistic sensibility ensures that every product is a piece of art. Jai Debata, a serial entrepreneur with a background in marketing and consulting at firms like Deloitte, provides the strategic and business acumen. His experience grounds the brand's creative vision in market reality. Together, their shared passion for their culture and a keen understanding of modern commerce fuels a brand that is both culturally resonant and commercially savvy.
Bridging the Gap in the Market
The founders identified a clear problem in the home décor space: traditional Indian art has often remained static, struggling to find its place in modern homes. Products were either prohibitively expensive, functioning more as museum pieces than usable objects, or they lacked the quality and durability for everyday use. This disconnect meant that a younger, design-aware audience often felt alienated from their own heritage. Homerah was created to solve this problem by making Indian art functional, affordable, and accessible. Their approach is to create "modern-day treasures"—not heirlooms locked away in a cabinet, but beautifully crafted, durable pieces that make culture collectible, usable, and a part of the contemporary Indian identity.
From Canvas to Craft
Homerah's product line is a testament to this vision, translating exquisite Indian visual art into tangible, everyday objects. The brand’s collection of luxurious scented soy wax candles serves as a perfect example. Poured into jars adorned with intricate, proprietary designs inspired by various Indian art forms, these candles are as beautiful to look at as they are to smell. Made from sustainable, non-petroleum soy wax, they offer a clean, long-lasting burn. The fragrances themselves are carefully curated to evoke a sense of place and memory, transforming a room with their subtle, sophisticated aromas.
This commitment to sensory experience continues with their fine room perfumes. Housed in elegant bottles that double as décor, these fragrances are designed to elevate a living space, creating an inviting and serene atmosphere. The brand’s serveware collection reimagines traditional dining. Elegant brass platters and bowls are intricately detailed with traditional motifs, blending timeless artistry with modern utility, perfect for both special occasions and everyday elegance. Homerah also offers unique wallpapers, which act as large-scale canvases, allowing customers to make a bold design statement and transform an entire room into a work of art inspired by India's rich visual traditions.
The brand places a strong emphasis on quality and sustainability, aiming for global certifications to ensure its products meet international standards. This commitment extends to the customer experience, with a focus on beautiful, gift-ready packaging and a seamless e-commerce platform.
By reimagining how traditional art can be integrated into modern lifestyles, Homerah is not just selling products; it is building India's soft power through design, creating a cultural legacy that resonates with a new generation of global Indians.
Artisan's Blueprint
- A New Vision for Indian Décor: Homerah is a lifestyle brand dedicated to transforming traditional Indian art into contemporary, functional home décor.
- Founder-Led Innovation: The company is driven by the creative and business expertise of its co-founders, Pralisha Sahu and Jai Debata.
- Solving a Market Gap: The brand aims to make Indian-inspired design accessible, affordable, and high-quality for a modern, global audience.
- Art in Everyday Objects: Homerah's product line includes scented candles, fragrances, and serveware, all featuring proprietary designs based on Indian visual art.
