Bentley Embarks on New Era in India with Two New Showrooms
The iconic British luxury automaker, Bentley Motors, has significantly strengthened its commitment to the Indian market by launching two new, state-of-the-art showrooms in the key metropolitan hubs of Mumbai and Bengaluru. This strategic expansion marks the official commencement of a new chapter for the brand in the country, with its retail and after sales operations now managed directly under the umbrella of Skoda Auto Volkswagen India Private Limited (SAVWIPL). The move signals a major vote of confidence in India’s rapidly expanding luxury car market and a clear intent to elevate the customer experience for a growing base of discerning clientele.
The new facilities, which are now fully operational, are the result of strategic partnerships with established leaders in luxury automotive retail. The Mumbai showroom has been established in collaboration with Infinity Cars Pvt Ltd, while the Bengaluru presence is managed in partnership with Kun Premium Cars Pvt Ltd. These collaborations ensure that Bentley’s globally renowned standards of sales and service are expertly delivered by teams with deep local market knowledge. The launch events for both locations showcased the full range of Bentley models available in India, offering guests an up-close look at the brand's signature blend of exquisite craftsmanship, exhilarating performance, and contemporary luxury.
An Immersive Brand Experience
Bentley has meticulously selected prime locations for its new retail spaces to ensure high visibility and accessibility for its target audience. The Mumbai showroom is situated at The Galleria in the prestigious Trident Hotel, while the Bengaluru facility is located at Indraprastha Invictus. Both showrooms have been designed to immaculately reflect Bentley’s global retail identity, creating an immersive environment where contemporary design meets the timeless elegance of fine craftsmanship. These are not merely places to buy a car; they are curated spaces designed to take customers on a bespoke journey into the world of Bentley.
Inside, visitors can explore the latest models, including the commanding Bentayga and its Extended Wheelbase variant, the elegant Flying Spur, and the iconic Continental GT and Continental GT Convertible. Abbey Thomas, the Brand Director for Bentley India, emphasized that this focus on the customer journey is central to the new strategy. "At Bentley, we believe luxury extends beyond the product—it’s about creating an experience," she said. "Our showrooms are designed as warm, contemporary spaces that place the customer at the heart of a bespoke journey."
Strategic Focus on a Key Growth Market
The decision to deepen its retail footprint in India is a clear reflection of the country's growing importance on the global luxury map. Richard Leopold, Bentley's Regional Director for the EMEA region, highlighted this during the launch, stating, "India is one of the fastest-growing luxury car markets in the world, offering an ideal environment for Bentley." He noted that the new showrooms are a crucial step in bringing the authentic Bentley experience closer to existing customers while also opening the door to a new generation of enthusiasts.
The strong cultural and historical connection between the UK and India further strengthens the brand's position in the market. This expansion is more than a simple business development; it is a reaffirmation of Bentley's long-term commitment to a market that shows immense potential. By establishing a more direct and robust operational presence, the brand is positioning itself to capitalize on the rising affluence and sophisticated tastes of Indian consumers, setting new benchmarks for luxury automotive retail in the process.
Tags: Bentley Motors
