Fabindia Expands Odisha Presence with New Balasore Store

Fabindia, one of India's most prominent lifestyle brands celebrated for its dedication to traditional craftsmanship and sustainable products, has officially opened a new retail store in Balasore. The new outlet, located at ITI Square, was inaugurated by acclaimed Bollywood actor and philanthropist Sonu Sood on October 14, 2025. The launch brings the brand's unique blend of contemporary Indian lifestyle products to a new audience, reinforcing its mission to connect communities with the nation's rich craft heritage.

The new store is designed to be a one-stop destination, offering an immersive shopping experience across Fabindia's diverse product categories. Customers can explore a complete range of apparel for men, women, and children, featuring both ethnic and modern designs. Beyond clothing, the store boasts an extensive home decor section with handcrafted furniture, linens, and decorative items. The wellness and personal care segment features products made from natural ingredients, while a dedicated organic food section offers sustainably sourced pulses, spices, teas, and oils.

Sanjib Mohanty, the Franchise Owner and Store Partner for Fabindia Balasore, expressed his pride in bringing the brand's ethos to the city. "We are proud to bring Fabindia’s unique blend of tradition and modernity closer to the people of Balasore," he said at the launch. "This store has been designed to offer a warm, welcoming environment for customers to explore handcrafted, ethically made products that reflect the richness of India’s culture."

The opening marks another step in Fabindia's ongoing effort to champion mindful and sustainable living. By providing a platform for artisanal products, the brand continues to support and preserve India's diverse craft traditions while making them accessible to a modern consumer base.