Delhi, Oct 24: Adv. legend & Jingler of ‘Ab ki baar Modi Sarkar’ Piyush Pandey passed away on Friday.He was 70.

Piyush Pandey, the man who gave Indian advertising its heart and voice, is no more. He passed away at the age of 70.

Prime Minister Narendra Modi condoled the passing of Piyush Pandey, the legendary figure in the world of advertising and communications.

In a heartfelt message, the Prime Minister remembered Pandey’s extraordinary creativity and his monumental contributions to India’s advertising landscape.

In a post on X, he said, ““Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Saddened by his passing away. My thoughts are with his family and admirers. Om Shanti.”

Pandey, the man behind some of the iconic advertisements, including slogan "Ab Ki Baar, Modi Sarkar" (Modi's government this time) died on Friday. Pandey had been suffering from an infection. Later on he was awarded with the Padma Shri for his unique vision and uncommon creativity.

 Over more than four decades at Ogilvy, Pandey became synonymous with storytelling that celebrated India in all its colour and emotion. From “Har Ghar Kuch Kehta Hai” for Asian Paints to “Kuch Meetha Ho Jaaye” for Cadbury, his campaigns didn’t just sell brands; they became part of how India spoke, felt and remembered.

In 2023, he stepped down as Executive Chairman of Ogilvy India and took on an advisory role, a moment many saw as the end of an era in Indian advertising.

Even in a world increasingly ruled by data and metrics, Pandey never lost sight of what truly mattered. When Asian Paints relaunched one of its most loved campaigns, he said, “There is no measurement of such things. If it touches you, it touches you.” All of Pandey’s creative collections touched as many hearts as they were quite meaning full, comprehenve, informative primarily intrinsic with social message.