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Vedanta Aluminium to organise breastfeeding awareness programmes in Odisha

2/08/2022 at 8:39 PM

Bhubaneswar, Aug 2: Vedanta Aluminium will be organising a series of awareness sessions on breastfeeding practices for pregnant and lactating mothers in Jharsuguda and Kalahandi districts of Odisha during World Breastfeeding Week.

Themed on “Step up for Breastfeeding”, the sessions will be held in partnership with National Rural Health Mission, Vedanta Hospital (Lanjigarh) and MAMTA-Health Institute for Mother and Child.

The organising authority has said that the primary objective of the event is to build awareness of exclusive breastfeeding during the first six months of an infant’s life.

“It seeks to build awareness on the importance of exclusive breastfeeding during the first six months of an infant’s life, provide access to improved care giving practices for pregnant & lactating mothers in Lanjigarh and peripheral areas, increase level of awareness on nutrition during breastfeeding and so on,” Vedanta Aluminium said in a release.

At Jharsuguda, the company is conducting awareness sessions at 125 Nand Ghars, which are modernised anganwadis that act as centres of woman and child development. At each of the Nand Ghars, ANM and ASHA workers and medical officers will impart knowledge on importance and best practices of breastfeeding to new mothers.

Similarly, in Lanjigarh (Kalahandi), the session will see doctors from the Vedanta Hospital at Lanjigarh and officials from National Rural Health Missionshare the benefits of breastfeeding, taking proper care of a child during feeding and for family participation in ensuring proper health of mother and child. The mothers shall also be given vitamin supplements to help maintain their health during the breastfeeding phase.

Speaking about the company’s healthcare interventions for the communities, Sunil Gupta, CEO of Vedanta Limited, Jharsuguda, said that Vedanta aims to provide access to quality healthcare in the rural and remote areas.

“Through our deep health interventions, we aim to bridge the gap and improve rural communities’ access to quality healthcare, especially in underserved regions,” Gupta said.

GG Pal, Dy. CEO of Vedanta Limited, Lanjigarh has said that the events will prove to be a great support to the young mothers in educating them to take proper care of their newborns.

“This initiative will be of immense support to young mothers and contribute to ensuring the proper care of an infant in the few first months, the most important period for its future growth and development,” Pal said.

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