Bhubaneswar, Oct 19: Leading jewellery brand Reliance Jewels has launched UTKALA – an exquisite jewellery collection inspired from the rich art heritage of Odisha.  

“Taking inspiration from some of the greatest marvels of Odisha’s architecture like the Konark Sun Temple, Jagannath Puri Temple and the Mukteshwar Temple, and some of the most beautiful art and cultural forms like Boita Bandana, Pattachitra, and Seenthi, this collection is not just an ode to the land where the sun rises, but also where beauty rises,” Reliance Jewels said on its official Facebook page while promoting the new advertising video of the UTKALA collections.