Mumbai: Actor Rashmika Mandanna has announced a charitable initiative to support 400 families by providing them with essential groceries, saying her role as Jayamma in the upcoming film Ranabaali has a strong connection with her real-life personality.

The actor shared the news on social media along with a video showing the distribution of ration kits. She said she had previously kept her charitable activities private but decided to speak about the initiative in the hope of encouraging others to help people in need.

Under the plan, Rashmika will support 400 families at a time for three-month periods over the next year. The initiative aims to ease their household expenses, allowing them to save money on groceries and use those savings to plan for the future.

Jayamma inspires real-life initiative

Explaining the connection between her character and the initiative, Rashmika said helping others had always been an important part of her life. She added that characters portrayed on screen can influence actors beyond their professional roles.

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The actress also encouraged her followers to contribute to society through small acts of kindness, stressing that even modest efforts can make a meaningful difference. Reflecting on the challenges she had faced during her career, she said the happiness of the families receiving assistance made the effort worthwhile.

What to know about Ranabaali

Directed by Rahul Sankrityan, Ranabaali stars Vijay Deverakonda alongside Rashmika, who plays Jayamma, the wife of a revolutionary. Set against the backdrop of the Great Madras Famine of 1876–1878, the period drama explores the suffering of people during the colonial era.

The film is scheduled to release in theatres on October 16, 2026. It marks another on-screen collaboration between Rashmika and Vijay, who have previously worked together in Geetha Govindam and Dear Comrade.