By Sanjeev Kumar Patro
Bhubaneswar: True to the iconic dialogue of Telugu superstar Allu Arjun in Pushpa- The Rise “Flower samjhi kya, Fire hoon main” fits perfect to the upcoming sequel of the film – Pushpa – The Rule 2. The movie is set for a pan India release on December 6.
The heroic looks of superstar Allu Arjun, the swag, the super hype buzz and the pre-release deals made by the house of Pushpa give an impression – the film will not be a ‘fire’; it will be a hot inferno at the box office this wintry December.
As per a release by the makers, Allu Arjun’s Pushpa 2 has earned a rare distinction in the annals of Indian cinema. Pushpa 2 became the first movie in Indian Cinemtic history to secure the biggest ever deal. The makers had sold its digital and audio rights at a premium fortune. The sum it secured for the digital rights stood at a whopping Rs 275cr and for audio rights, the fortune totals to Rs 75 cr.
The pre-release collection for the film Pushpa 2 stood at a behemoth Rs 300 cr. Moreover, a release by makers of Pushpa 2 that claimed of record business zooms on the craze for Allu Arjun beyond Indian soil. And the overzealous makers of the franchise claim the Pushpa franchise to be bigger than SS Rajamouli brand. The salient records are listed below. SS Rajamouli’s Oscar winning RRR had been a craze in America, Japan and Europe. The makers of Pushpa released a poster claiming Allu Arjun starred Pushpa 2 bigger than SSR brand.
- UK movie rights money – Euro 950K
- Other EU countries – Euro 900K
- North America - $15mn
With the Sukumar directed movie a most anticipated movie of the year 2024, all eyes are on November 15, when the trailer of the movie Pushpa The Rule 2 will be released. Pushpa is an Indian Telugu-language action thriller film written and directed by Sukumar with Allu Arjun, Vijay Sethupathi, Rashmika Mandanna, Prakash Raj and Jagapati Babu in lead roles.
PUSHPA THE RISE
The Allu Arjun – Rashmika Mandanna starred Pushpa – The Rise turned movie goers and celebrities crazy. The swag of Allu Arjun, the dance of srivalli were mind blowing for movie goers and celebrities alike. Here is the box office show of the action thriller flick in 2021.
- 144 Crore nett in 6 days
- 204 Crore nett in 16 days
- 247 Crore nett all India in 31 days
- 275 Crores nett all India all India in 45 days
- The film collected 1 cr in its 10th week
STREE 2 RECORD AT STAKE
Trade analysts see the film going to break the record of Shraddha Kapoor helmed Stree 2. Only in August this year, Stree 2 broke the 11-year-old record of Chennai Express. It become the film garnering highest collection in paid previews at the Indian box office.
The Shraddha Kapoor starrer earned 9.40 crores through paid previews. The buzz is the inferno Pushpa 2 adopting the strategy of paid previews, Stree 2 numbers are seemingly in great danger. There is an anticipation that, if paid previews are held, Pushpa 2 will breach the 10 crore mark.