Bhubaneswar, July 23: The Shree Jagannath Temple Administration (SJTA) has achieved a major milestone as five more names associated with Lord Jagannath have been cleared for trademark registration to curb commercial misuse.

Following second round of examination by the Trade Marks Registry, five additional trademark applications have been accepted for publication in the upcoming Trade Marks Journal. The names are Jagannath Dham, Shree Kshetra, Mahaprasad, Neelachakra and Koili Baikuntha.

These registration represent an important step towards safeguarding the names and identity associated with the sacred traditions of Mahaprabhu Shree Jagannatha, while stregtheining their legal protection against misuse and unauthorised commercial exploitation, said SJTA.

In a post on ‘X’, SJTA Chief Administrator Arabinda Padhee said that five more trade applications have been approved for publication in the upcoming Trademark Journal.

“Jai Shree Jagannath. A significant success has been achieved by the Shree Jagannath Temple Administration in protecting the sacred traditions and heritage of the Shree Jagannath Temple. Following the second stage examination of trademark registration, five more trademark applications have been approved for publication in the upcoming Trademark Journal. The sacred names are Jagannath Dham, Shri Kshetra, Mahaprasad, Neelachakra, Koili Baikuntha,” said Padhee.

Padhee further wrote, “This step is another significant stride in safeguarding the sacred names and traditions associated with Lord Shree Jagannath, as well as preventing their unauthorised use and commercial exploitation.”