Bhubaneswar, Jan 17: Odisha FC has announced Atha Group as the new Official Partner for the rest of the ongoing eighth season of the Hero Indian Super League (Hero ISL). The distinctive branding of Atha Group will feature prominently on the back of the jerseys of Odisha FC’s first team players.

Expressing his delight, Club President, Raj Athwal said, “We are proud to welcome and announce the Atha Group as our official partner. It’s great to have an Odisha-based organization join the Odisha FC family.”

“The Atha Group is one of the oldest Mining houses of Odisha and endeavors to be a cost and quality front runner by achieving total integration in its operations across the mining, steel and energy value chain. The Group is committed towards upholding the highest standards of ethics and integrity through adoption of responsible and compliant business practices and in turn, emerge as an ideal corporate citizen,” a statement from Atha Group read.

 “The Group aims to give back to the society through focus on safety, health, environmental protection and fostering a culture of teamwork, leadership, perseverance and hard work by encouraging the spirit of sports. Atha Group is proud and privileged to be the Official Jersey Partner of Odisha Football Club,” the statement further added.”