Bhubaneswar, Nov 20 Keeping in mind, the special construction needs of the discerning consumers of Odisha and to partner in the progress of the state of Odisha, JK Lakshmi Cement Ltd., one of India’s most prestigious companies, has launched a premium cement brand “Platinum Supremo Cement”.

The premium product was unveiled at a glittering event in the city of Bhubaneshwar in the presence of its top officials, business associates and channel partners.

A major highlight of the event was the presence of the world-renowned Indian Boxer and the brand ambassador of Platinum Supremo Cement, Vijender Singh. On the occasion he said “I am delighted that I have been associated with the company for many years now, it makes me happy that our association has made us a reckoning force in our respective fields. By my personal experience of using Platinum Supremo Cement, when it was manufactured for trials, for my own house, has made me believe that this cement is the best in class. I feel extremely elated to represent this premium product from JK Lakshmi Cement”.

The product is equipped with particle packing technology on a micro structural level which makes the concrete denser leading to less leakage in structures and ultimately creating a stronger and durable roof. This premium cement offers a basket of supreme benefits suited to wide range of construction needs which include Supreme strength, Supreme bonding on bars, Supreme finer particles for better workability, Supreme technical services and highest quality robust AD Star packing resulting in zero pilferage and cement loss along with right weight assurance. This highly advanced cement has been meticulously created to create a revolution in cement industry and delight the customers with its efficiency and efficacy.

On this auspicious event, Arun Shukla, President, JK Lakshmi Cement Limited, said “Platinum Supremo Cement with its unbeatable quality and supreme strength will capture everyone’s attention. Its ability to create denser concrete for roofs makes it rise above from rest of the competition and that is why the brand promise is “Ab Har roof bane zabardast Strong”. We are confident that just like all other brands of the world famous JK Organisation, Platinum Supremo too would garner a special place in the heart of consumers of Odisha.”

Yesterday, a flag off ceremony was held at Company’s plant at Cuttack in which first lot of Platinum Supremo Cement was dispatched to top dealers in Odisha.