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India @75: Atmanirbhar Corner to be set up by TRIFED around the world

7/09/2021 at 4:23 PM

New Delhi, Sept 7: As India moves ahead with its strategy for India at 75 and focuses on converting development into a mass movement, TRIFED is working with its roots in ground realities and emphasizing the welfare both in design and implementation. 

With the focus on “Vocal for Local” and building an “Atmanirbhar Bharat”, TRIFED is undertaking several activities, while re-dedicating its efforts towards tribal empowerment.

TRIFED has been actively collaborating with several ministries such as the Ministry of Culture, Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Tourism and Office of the Prime Minister to take up the cause of promotion of GI Tag products along with tribal products and transform them into a brand, symbolizing empowerment of tribal artisans.

TRIFED is setting up an Atmanirbhar Bharat corner in 75 Indian Missions across the world in the next 90 days.

The first Atma Nirbhar Bharat corner has been successfully inaugurated at Indian Embassy in Bangkok, Thailand on the occasion of Independence Day, by Ambassador Suchitra Durai. The corner will be an exclusive space to promote GI tagged tribal art and craft products besides natural and organic products

Catalogues and brochures that showcase the richness and variety of tribal products have also been shared with the Missions and embassies. The 75 countries include Jamaica, Ireland, Turkey, Kenya, Mongolia, Israel, Finland, France, and Canada, Singapore, Russia, US, Indonesia, Greece and Cyprus. TRIFED is in the process of dispatching tribal products for the corner in each of these missions.

Additionally, TRIFED will also be establishing an Atmanirbhar corners in 75 embassies of foreign countries set up in India.

Earlier, in February 2021, keeping in line with the Prime Minister’s vision for Vocal for Local and a self-reliant India, and introduce the rich tribal heritage to international audiences, a Tribes India Conclave had been organized in association with the Ministry of External Affairs, Government of India at the Tribes India Aadi Mahotsav.

The event, which was well-received, was attended by over 120 diplomats from more than 30 foreign missions in India besides senior officials from the Ministry of External Affairs also visited the Aadi Mahotsav.

 India has a rich legacy of indigenous products, be it handicrafts, handlooms, and other produce. As the national nodal agency TRIFED has been working extensively to help market and promote the indigenous products that tribal groups across the country have been producing since centuries.

With this promotional boost, it is hoped that these unique products will get a larger market and the larger vision of “Vocal for Local, Buy Tribal” can be achieved which will be truly transformational in the areas of Sustainable Income generation and Employment of tribal people in the country.

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