Bhubaneswar, June 13: As Odisha gears up to celebrate Raja, the state's most cherished festival dedicated to womanhood and the arrival of the monsoon, markets across Bhubaneswar have transformed into vibrant hubs of festivity. From the bustling lanes of Market Building to glittering shopping malls, the city is witnessing an unprecedented rush of shoppers eager to embrace the spirit of Raja.
Traditionally celebrated over four days, Raja is more than just a festival—it is an emotion deeply rooted in Odia culture. The festival begins with Pahili Raja, followed by Raja Sankranti, Basi Raja, and concludes with Basumati Snana, symbolising the menstruation and rejuvenation of Mother Earth before the sowing season.
During these four days, agricultural activities come to a halt as the Earth is believed to rest. Women and girls wear new clothes, apply mehendi, enjoy swings, relish traditional delicacies, and spend quality time with family and friends.
A visit to Market Building on Friday revealed scenes of excitement and celebration. Shoppers crowded garment stores, footwear outlets, cosmetic counters and accessory shops. The festive atmosphere was further enhanced by stalls selling Raja special pitha, pana and colourful bangles.
The rush is largely attributed to the homecoming tradition associated with Raja. People working or studying outside their native places return home to celebrate the festival with their families. Many also visit their maternal uncles’ homes, a cherished custom observed in several Odia households.
“Raja is incomplete without new dresses. Every year I come to Market Building with my sisters before the festival. This time too, we have bought clothes and matching accessories,” said Priyanka Das, a college student from Bhubaneswar.
The excitement is not limited to traditional markets. Shopping destinations such as Reliance Trends, Vishal Mega Mart, and other retail outlets are witnessing a steady stream of customers searching for festive offers and Raja collections.
Adding to the festive charm, several malls and commercial complexes have installed beautifully decorated swings, attracting children and adults alike. Families were seen clicking photographs and enjoying the colourful Raja-themed decorations.
“Children are particularly excited about the swings. We visited a mall mainly for shopping, but my daughter insisted on spending time on the Raja swing. It brings back memories of our childhood,” said Sasmita Mohanty, a homemaker.
Mehendi artists too are enjoying brisk business. Long queues of young women and girls were visible outside beauty kiosks and temporary mehendi stalls set up near major shopping centres.
“This is our busiest season after Durga Puja. Many girls are opting for elaborate Raja-themed mehendi designs,” said Ruksana, a mehendi artist at Market Building.
Traditional food stalls selling poda pitha, chakuli pitha, manda pitha, arisa pitha, and refreshing pana are drawing large crowds. The aroma of freshly prepared delicacies fills the air, reminding visitors of the festival’s rich culinary heritage.
“People may celebrate Raja in modern ways today, but the love for traditional pitha and pana remains unchanged. Our sales have increased significantly over the last few days,” said Bibhuti Sahu, a local vendor.
Cultural experts believe Raja remains one of the few festivals that beautifully blends tradition with modernity. While youngsters enjoy shopping, social gatherings and digital celebrations, the core essence of respecting nature and celebrating womanhood continues to remain intact. As Bhubaneswar basks in Raja fervour, the city's markets, malls and public spaces reflect the changing yet enduring spirit of the festival. From colourful attire and mehendi designs to swings and traditional delicacies, Raja continues to unite generations in a celebration of joy, culture and cherished memories.
